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EXPO 2015: Cluster Caffè - Guatemala

Theme "The Heart of the Mayan World"

 

icona caffè

 

The Concept

Guatemala is a country with an interesting cultural mix. Each region is different, surprising the visitor with unique and astounding characteristics. The country provides a wide offering to tourists to meet the demanding tastes, interests, and preferences of visitors from around the world. Guatemala is the heart of the Mayan world; its alive, magical, mystic, and ancestral. Its history has developed over the last 4000 years from when the Mayan civilization first emerged and whose legacy is still evident in the traditions and culture of its habitants.

 

Guatemala holds an extraordinary cultural and natural richness along with a privileged geographic location. It benefits from coasts on both the Pacific and Atlantic Oceans, where tourist can practice sport fishing, surfing, and other activities. Guatemala’s spectacular landscapes and unique species will enrapture nature lovers. Guatemala has been classified as a mega-diverse nation in reference to the great variety of species that call it home.

 

The country also holds a colonial past that remains in Antigua Guatemala, which was declared Heritage of Humanity by UNESCO and guards the vestiges of a millenary, ancestral civilization: the Mayans. The nation's rural population seeks to improve its economic competiveness through the increasing coverage and quality of all the social services, mainly in health, education and food security areas.

 

The country is also noted for its exceptional quality coffees, which are the result of a very unique combination of factors such as altitude, rain cycles and micro climate environments. Additional key include Guatemala’s agro-climatic conditions, the species and varieties of plants that have been developed, agronomic techniques and the entire harvesting process. One element to highlight is the presence of more than 300 microclimates all over the national territory. The influence of the Atlantic and Pacific oceans, large crater lakes, flat plains and high mountain ranges converge to create these different microclimates and generate distinct cup profiles. Due to the presence of high altitudes, coffee is grown in most of the regions of Guatemala.The country has been characterized for exporting washed Arabica coffee.

 

The coffee growing sector constitutes a very important segment for Guatemala´s economy. For the crop period 2013-2014, it represented 33% of the agricultural sector share, 9% of the economically active population worked in the coffee sector and comprised 3% of Guatemala´s GDP. The coffee value chain is comprised of hand-picking in the fields, processing and up through trading, has provided employment to thousands of persons throughout the countryIt is necessary to emphasize that Guatemalan Coffees are characterized by a careful control and monitoring process of their production..

 

Guatemala´s natural resources allow the development of many coffee varieties, 79% of these are Bourbon, Catuaí and Caturra. These varieties have shown a positive response regarding coffee production and regional adaptability, and such varieties have generated excellent cup profiles.

 

In a few words, visiting Guatemala is a unique, incomparable, and unforgettable experience, which is accessible to everyone and Guatemala´s exceptional quality coffees are the result of a very unique combination of factors such as altitude, rain cycles and micro climate environments. The country is an extraordinary fusion of cultural and natural treasures. Welcome to Guatemala, an extraordinary experience.

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Tema "Il Cuore del Mondo Maya"

 

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Il Concept

Guatemala possiede una ricchezza culturale e naturale unica. Il Paese offre una vasta offerta ai turisti per soddisfare i gusti, gli interessi e le preferenze dei visitatori da tutto il mondo. Il Guatemala è il cuore del mondo Maya: vivo, magico, mistico, e ancestrale. La sua storia si è sviluppata nel corso degli ultimi 4.000 anni dal momento in cui la civiltà Maya emerse e la cui eredità è ancora evidente nelle tradizioni e la cultura dei suoi abitanti.

Guatemala detiene una straordinaria ricchezza culturale e naturale insieme a una posizione geografica privilegiata. Sfrutta l’affaccio al mare sia sul Pacifico e che nell'Oceano Atlantico, dove i turisti possono praticare la pesca sportiva, surf, e altre attività. Il Paese detiene anche un passato coloniale come ad esempio presso Antigua Guatemala, dichiarato Patrimonio dell'Umanità dall'UNESCO e custodisce le vestigia di una millenaria civiltà ancestrale: i Maya.

Il Paese è anche noto per le sue eccezionali qualità di caffè, che sono il risultato di una combinazione unica di fattori quali l'altitudine, i cicli di pioggia e microclimi. I fattori chiave che contribuiscono alla produzione di un ottimo caffè riguardano le condizioni agro-climatiche del Guatemala, le specie e varietà di piante che si sono sviluppate, le tecniche agronomiche e l'intero processo di raccolta. In poche parole, visitare il Guatemala è un’esperienza unica, inimitabile, indimenticabile e accessibile a tutti. Il caffè guatemalteco mostra un mosaico colorato di sapori e aromi squisiti. Benvenuti nel vero cuore del mondo Maya. Benvenuti in Guatemala, un'esperienza straordinaria.

 

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Uploaded on October 5, 2015
Taken on October 5, 2015