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Google Analytic Nuggets: Split Testing New Users

From blog post Google Analytic Gems #1: Split Test Evaluation with Only New Users, this shows the sequence of clicks to reach reporting on a split testing using custom GA segmentation for only new users.

 

By looking at new users exclusively, we avoid the halo effect of content changes on returning users.

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Uploaded on April 4, 2008
Taken on April 4, 2008