Alki1
Revolutionary Einem Cookies
european institute for progressive cultural policies
“Into Production!”: The Socialist Objects of Russian Constructivism
Christina Kiaer
“My first step is for Einem cookies”, is also in the little girl’s own voice, suggesting that in his Red October rhyme, Mayakovsky took his cue from this prerevolutionary ad or others like it. In the temporal narrative of text and image, we see the capitalist past of Einem and the NEP present of Mossel’prom moving toward the socialist future of Red October – a movement literalized in the image of the spiral of cookies snaking their way into the girl’s mouth. This image can be understood as a “dialectical image”, as theorized by Walter Benjamin in the Arcades Project: “what has been comes together in a flash with the now to form a constellation.”[18] This constellation offers the “flash of recognition” to understand the socialist future. It works to make consumer desire legible".
Revolutionary Einem Cookies
european institute for progressive cultural policies
“Into Production!”: The Socialist Objects of Russian Constructivism
Christina Kiaer
“My first step is for Einem cookies”, is also in the little girl’s own voice, suggesting that in his Red October rhyme, Mayakovsky took his cue from this prerevolutionary ad or others like it. In the temporal narrative of text and image, we see the capitalist past of Einem and the NEP present of Mossel’prom moving toward the socialist future of Red October – a movement literalized in the image of the spiral of cookies snaking their way into the girl’s mouth. This image can be understood as a “dialectical image”, as theorized by Walter Benjamin in the Arcades Project: “what has been comes together in a flash with the now to form a constellation.”[18] This constellation offers the “flash of recognition” to understand the socialist future. It works to make consumer desire legible".