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Einem Cookies pre-revolution

european institute for progressive cultural policies

 

"Into Production!”: The Socialist Objects of Russian Constructivism

 

Christina Kiaer

 

"My first steps are toward IEinem cookies" poster by the Menert Bros.

 

"Einem was a major confectionery factory and well-known brand name before the revolution, so the slogan reminds viewers of the prerevolutionary life of this Soviet commodity. Rodchenko and Mayakovsky even seem to deliberately recall an artifact from the material culture of the pre-revolutionary past: an Einem advertising poster from the early 1900s, which also featured a single little girl, skipping across the Moscow River from the Kremlin toward the Einem factory, which lies on an island in the Moscow River to this day.[17] The slogan of this earlier poster, “My first step is for Einem cookies”, is also in the little girl’s own voice, suggesting that in his Red October rhyme",

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Uploaded on April 28, 2013
Taken on April 28, 2013