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Rochenko graphic design 1923
Lef (Left Front for the Arts) cover designed by Rodchenko, Russian Constructivist 1923.
New methods of printing (offset) allowed new concepts of design, especially for publications such as magazines. Constructivist designers pushed the new technology as far as they could.
Quote from New graphic design in Revolutionary Russia by Szymon Bojko
"The program of Constructivism aimed at the overthrow of the division between utility, artistic pursuits and free expressionism-between the unique and duplicated work. The realization of this aesthetic ideal in the field of typography was the great achievement of Rodchenko which was cordially acclaimed by Mayakovsky. It was Rodchenko who elevated mass printing-book covers and ordinary brochures, the wrappings of poor quality sweets, newspaper advertisements, labels and film leaders-to the rank of genuine graphic art. The many book covers designed by Rodchenko coupled popular and legible graphics with inventive eye-attacking form."
Kiss registration joins the revolution. Offset printing brought about new revolutionary methods of production in graphic design that created the ability to work with montage and more photography.
Rochenko graphic design 1923
Lef (Left Front for the Arts) cover designed by Rodchenko, Russian Constructivist 1923.
New methods of printing (offset) allowed new concepts of design, especially for publications such as magazines. Constructivist designers pushed the new technology as far as they could.
Quote from New graphic design in Revolutionary Russia by Szymon Bojko
"The program of Constructivism aimed at the overthrow of the division between utility, artistic pursuits and free expressionism-between the unique and duplicated work. The realization of this aesthetic ideal in the field of typography was the great achievement of Rodchenko which was cordially acclaimed by Mayakovsky. It was Rodchenko who elevated mass printing-book covers and ordinary brochures, the wrappings of poor quality sweets, newspaper advertisements, labels and film leaders-to the rank of genuine graphic art. The many book covers designed by Rodchenko coupled popular and legible graphics with inventive eye-attacking form."
Kiss registration joins the revolution. Offset printing brought about new revolutionary methods of production in graphic design that created the ability to work with montage and more photography.