Alki1
German Graphic Design
Ad from the January 1933 International Advertising art publication. It was all letterpress and the typography was superb.
Futura requires professional type composition. That's one of the problems with using it. Kerning, leading, point size, it all has to be done correctly, or Futura simply doesn't work. Those skills have mostly been lost in the computerization of graphic design today.
German Graphic Design
Ad from the January 1933 International Advertising art publication. It was all letterpress and the typography was superb.
Futura requires professional type composition. That's one of the problems with using it. Kerning, leading, point size, it all has to be done correctly, or Futura simply doesn't work. Those skills have mostly been lost in the computerization of graphic design today.