Alki1
American Graphic Design
My husband designed these two logos for Oregon companies around 1960, with letterforms that he created (called display faces in the days before computers). They are opposite in design direction, but when you freelance you work with a wide range of material.
Working with type was a very physical thing in those days. You ordered stats from companies like Photolettering in New York, or repros from local printing companies or you designed your own faces. And you had to know how to figure a typeface to a specific area, body copy and all. I don't think that anyone does copyfitting anymore, just manipulate the software to make the type fit the space.
American Graphic Design
My husband designed these two logos for Oregon companies around 1960, with letterforms that he created (called display faces in the days before computers). They are opposite in design direction, but when you freelance you work with a wide range of material.
Working with type was a very physical thing in those days. You ordered stats from companies like Photolettering in New York, or repros from local printing companies or you designed your own faces. And you had to know how to figure a typeface to a specific area, body copy and all. I don't think that anyone does copyfitting anymore, just manipulate the software to make the type fit the space.