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American Graphic Design

1968 cover that I designed for the Midwest Modern Language Association. I ran this before but I wanted to show some interior pages along with it as well.

 

I learned so much about the beauty of elegant letterpress typography and printing from Kim Merker who taught the typographic laboratory class that I enrolled in at the University of Iowa. He was a teacher who truly inspired a student to have a vision of the very finest in printing.

 

Kim had just founded the university’s Windover Press, and It went on through the years to publish many magnificent books.

 

He was also involved with the Midwest Modern Language Association. He had a full schedule teaching classes and developing the new press so he turned the job of designing the 1969 MMLA bulletin over to me. It was not a letterpress publication but was printed offset by a commercial printing company off campus.

 

It was on this job that I realized that printers can’t necessarily print white on a rough dark paper stock and have it work visually. One more on-the-job learning experience.

 

 

 

 

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Uploaded on October 10, 2008