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Budget Graphic Design 1965

I had more to work with on this project but I still used calligraphy and my husband's san-serif for headings. An inexpensive two-color brochure from a series that won an award for college publications that year from American College Public Relations Association or ACPRA. I don't think ACPRA exists anymore but Whitworth was more than happy with winning their first-ever college publications award.

 

I ordered the type from a printer in Spokane, (not too much choice to work with), got the type repros shipped back from them on the Greyhound bus. Then I created a mechanical with type and stats of headings that I pasted in position, with rubylith windows for the photos to be dropped in by the printer after they had been screened, specified the PMS color, then shipped the mechanical back to Whitworth college on the Greyhound bus. Then all I could do was hope that it would turn out as I had planned.

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Uploaded on October 1, 2008