New Graphic Design

You can be anywhere in the US today and see an always consistant design program for many, many companies. Signage, packaging, advertising, all are one design direction. A consistant design program is considered essential for a business and usually has its roots in the New Graphic Design movement.

 

This was not so in pre-WWII US or not too often instantly recognizable. The Europeans led the way to this international clarity, especially the Swiss designers directly after WWII.

 

after WWII.

Done