McFadden Graphic Design

Designing for an educational institution (especially a big-ten university) can have its challenges. First, you are working with and for people with huge egos and talents in a real cross-section of disciplines. Then you have the endowment folks who have very large sums of money to lavish on their pet departments, research projects, and planned future development.

 

This design project was created for a photography show through the university art department for an endowment participant who was the leading power in one of the world's largest farm machinery manufacturing companies. She had gone on a photography expedition in Africa and wanted to have her work exhibited in the new museum that she had just so genererously endowed. How do you handle a situation like that? She was no photographer and her invitation had to be approved by her. You handle it carefully.

 

My husband had designed a san-serif typeface for all publications concerning the new university museum that he called "New Museum" and that is what we used, along with a very simple layout for the invitations to the opening of her exhibit and just held our breath that she would approve it. She did. Off to the next project.

Done