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Swiss New Graphic Design 30

Poster by Joseph Müller-Brockman 1959. If you have ever worked and lived around dairy herds or cattle you come to understand what work really is, and dairy products advertising illustrations that create dancing cows in daisy hats look ridiculous. I prefer this approach.

 

Americans seem to respond more to eclectic visuals and Europeans seem to respond more to objective visuals. It's a cultural difference.

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Uploaded on October 14, 2006
Taken on October 14, 2006