Alki1
History Swiss Poster Art
Designed by Wilhelm Berger 1914. Switzerland commissioned a number of posters promoting tourism as well as national Swiss events, in a time when the popularity of alpine hiking and mountain climbing was developing in Europe before WWI. The use of san serif letterforms tightly packed is a part of the growing use of letterform as a design element. It still has a long way to go to the contemporary Swiss poster design! But how quickly times and visuals change.
This is designed on a horizontal layout, unusual for an early Swiss poster.
History Swiss Poster Art
Designed by Wilhelm Berger 1914. Switzerland commissioned a number of posters promoting tourism as well as national Swiss events, in a time when the popularity of alpine hiking and mountain climbing was developing in Europe before WWI. The use of san serif letterforms tightly packed is a part of the growing use of letterform as a design element. It still has a long way to go to the contemporary Swiss poster design! But how quickly times and visuals change.
This is designed on a horizontal layout, unusual for an early Swiss poster.