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Netflix House A Spatial Journey Between Imagination and Reality
Netflix House represents a bold architectural experiment redefining the concept of entertainment through space. It is not merely a venue for viewing but an interactive environment where visitors can live inside the cinematic and dramatic worlds they usually watch on screen. Architecture here acts as a narrative medium, expressing stories through light, material, and spatial rhythm rather than dialogue.
The exterior design of Netflix House combines vibrant colors with a high wall to create a strong architectural presence, highlighting the project's distinctive identity.
Design Vision: A Story Told Through Space
The design of Netflix House follows the principle of spatial storytelling, where every corridor and transition becomes part of a cinematic sequence. Movement through the building mirrors the unfolding of a plot beginning with dimly lit, narrow passages that evoke opening scenes, then expanding gradually into open, immersive areas representing the emotional climax of the journey.
This is not functional design alone. It is a sensory experience, merging light, sound, and texture to heighten perception and engagement, allowing architecture to act as both stage and narrative.
Interior design combining changing lights and interactive spaces to enhance the visitor experience at Netflix House.
Form and Massing: Balance Between Mystery and Openness
The building’s external geometry appears simple yet conceals a complex interior organization.
archup.net/netflix-house-a-sensory-architectural-experien...
Netflix House A Spatial Journey Between Imagination and Reality
Netflix House represents a bold architectural experiment redefining the concept of entertainment through space. It is not merely a venue for viewing but an interactive environment where visitors can live inside the cinematic and dramatic worlds they usually watch on screen. Architecture here acts as a narrative medium, expressing stories through light, material, and spatial rhythm rather than dialogue.
The exterior design of Netflix House combines vibrant colors with a high wall to create a strong architectural presence, highlighting the project's distinctive identity.
Design Vision: A Story Told Through Space
The design of Netflix House follows the principle of spatial storytelling, where every corridor and transition becomes part of a cinematic sequence. Movement through the building mirrors the unfolding of a plot beginning with dimly lit, narrow passages that evoke opening scenes, then expanding gradually into open, immersive areas representing the emotional climax of the journey.
This is not functional design alone. It is a sensory experience, merging light, sound, and texture to heighten perception and engagement, allowing architecture to act as both stage and narrative.
Interior design combining changing lights and interactive spaces to enhance the visitor experience at Netflix House.
Form and Massing: Balance Between Mystery and Openness
The building’s external geometry appears simple yet conceals a complex interior organization.
archup.net/netflix-house-a-sensory-architectural-experien...