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Huda Kattan: The Digital Alchemist of Modern Beauty

Huda Kattan has rewritten the rules of the beauty industry through a potent combination of social media savvy and product innovation. As founder of Huda Beauty, she's built more than a cosmetics company - she's created a beauty movement that empowers millions worldwide. Huda's journey from makeup artist to billionaire entrepreneur proves the power of authentic digital engagement in building global brands.

 

The Iraqi-American businesswoman has mastered the art of turning online communities into commercial success. Her product development process - directly responding to follower requests - has made Huda Beauty one of the most customer-centric brands in cosmetics. From viral lipsticks to game-changing complexion products, Huda consistently delivers innovations that the beauty world didn't know it needed.

 

Beyond business, Huda champions Middle Eastern representation in global beauty and maintains an unprecedented 95% female workforce. Her Dubai-based empire serves as proof that the beauty industry's center of gravity is shifting eastward, and that digital-native brands can outperform traditional giants.

 

More informations about Huda Kattan: www.calameo.com/books/0079047158b4e583ffc3f

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Uploaded on March 26, 2025