1937 LaSalle Series 50
A gorgeous Convertible coupe in gleaming black lacquer against beautiful stainless and chrome appointments!!
LaSalle Series 50 (1934 to 1940)
Debuting for the 1934 model year, the Series 50 was the fifth evolution of the LaSalle. Initially introduced as the Series 350 before being renamed the Series 50, this new series of cars saw LaSalle shift from being based on Cadillacs, to being based on the Oldsmobile Series L. The Series 50 was originally powered by a 4.0L inline eight engine, but starting in 1937, a 5.3L Cadillac V8 engine was used. A wide range of open and closed body styles were offered, such as sedan, coupe, and convertible. Although previously, the coachbuilders Fisher and Fleetwood had built bodies for the LaSalle, the Series 50 was only bodied by Fleetwood. Production of the LaSalle Series 50 ended in 1940, when General Motors decided to discontinue the brand.
“Here is a car that offers the prestige of Cadillac at a moderate price.” The 1937 LaSalle Series 50 Convertible Coupe was a striking example of General Motors’ ambition to offer a stylish, mid-priced luxury car under the Cadillac umbrella. Designed under Harley Earl’s leadership, the 1937 model featured a dramatic restyling with a narrower, deeper vertical grille, streamlined headlamp pods, and a raked windshield at 24 degrees, enhancing its Art Deco elegance. Built on a 124-inch wheelbase, the Series 50 shared its body shell and engineering with Cadillac, including a 322-cubic-inch monoblock V8 engine that delivered 125 horsepower. This engine, derived from Cadillac’s Series 60, marked a significant upgrade from the previous year’s inline-eight. The car also featured a three-speed synchromesh transmission, hydraulic brakes, and a Hypoid rear axle, offering a refined driving experience.
The Convertible Coupe was among several body styles available, and its blend of performance and luxury helped LaSalle double its sales from the previous year. It even served as the official pace car for the 1937 Indianapolis 500, driven by racing legend Ralph De Palma.
Though LaSalle would be discontinued by 1940, the 1937 Series 50 remains a celebrated icon of pre-war American automotive and Art Deco design.
1937 LaSalle Series 50
A gorgeous Convertible coupe in gleaming black lacquer against beautiful stainless and chrome appointments!!
LaSalle Series 50 (1934 to 1940)
Debuting for the 1934 model year, the Series 50 was the fifth evolution of the LaSalle. Initially introduced as the Series 350 before being renamed the Series 50, this new series of cars saw LaSalle shift from being based on Cadillacs, to being based on the Oldsmobile Series L. The Series 50 was originally powered by a 4.0L inline eight engine, but starting in 1937, a 5.3L Cadillac V8 engine was used. A wide range of open and closed body styles were offered, such as sedan, coupe, and convertible. Although previously, the coachbuilders Fisher and Fleetwood had built bodies for the LaSalle, the Series 50 was only bodied by Fleetwood. Production of the LaSalle Series 50 ended in 1940, when General Motors decided to discontinue the brand.
“Here is a car that offers the prestige of Cadillac at a moderate price.” The 1937 LaSalle Series 50 Convertible Coupe was a striking example of General Motors’ ambition to offer a stylish, mid-priced luxury car under the Cadillac umbrella. Designed under Harley Earl’s leadership, the 1937 model featured a dramatic restyling with a narrower, deeper vertical grille, streamlined headlamp pods, and a raked windshield at 24 degrees, enhancing its Art Deco elegance. Built on a 124-inch wheelbase, the Series 50 shared its body shell and engineering with Cadillac, including a 322-cubic-inch monoblock V8 engine that delivered 125 horsepower. This engine, derived from Cadillac’s Series 60, marked a significant upgrade from the previous year’s inline-eight. The car also featured a three-speed synchromesh transmission, hydraulic brakes, and a Hypoid rear axle, offering a refined driving experience.
The Convertible Coupe was among several body styles available, and its blend of performance and luxury helped LaSalle double its sales from the previous year. It even served as the official pace car for the 1937 Indianapolis 500, driven by racing legend Ralph De Palma.
Though LaSalle would be discontinued by 1940, the 1937 Series 50 remains a celebrated icon of pre-war American automotive and Art Deco design.