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Toast of The Town

The Toast of The Town, was the original name for the Ed Sullivan television Show. From 1948 through 1962, the program's primary sponsor was the Lincoln-Mercury Division of the Ford Motor Company. Sullivan, with his interesting speaking style, would read many commercials for Mercury vehicles live on the air during this period. And Mercury's, like this 1956, would be viewed during those brief commercial moments. As a kid, I enjoyed watching the show on Sunday nights with my mom and dad, and always loved the commercials where I could be excited by seeing the latest cars from Lincoln Mercury.

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Uploaded on November 17, 2021
Taken on October 5, 2021