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Cascade Brewery, Taihape

"New Zealand's most modern brewery" it says on the side; apologies, I don't know yet how to selectively highlight that bit.

This was built in 1935 and operated as a brewery until 1955, when it was bought by the New Zealand Musicians' Club.

As a brewery it was operated by the Coutts family, who came from Germany originally. During WW1, the Kuhtze family changed their name to Coutts, having already naturalized. The family's know-how later became a cornerstone of later NZ brewing, by big forms such as DB.

The marketing slogan for Cascade Brewery was "Putting the Happy in Taihape".

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Uploaded on August 16, 2024
Taken on August 11, 2018