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What is Neuromarketing?

Neuromarketing blends neuroscience and marketing to explore consumer behavior. It uses brain imaging and physiological measures to uncover subconscious responses to marketing stimuli, providing insights into decision-making processes. This approach aims to optimize marketing strategies by understanding the neurological factors influencing consumer choices.

 

#softwaretesting #softwaretester #neuromarketing #marketing

 

nextsoftwaretesting.com/what-is-neuromarketing/

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Uploaded on November 6, 2023