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TSL consulting

On top of throwing B2B sales off-kilter, post-pandemic B2B buying behavior has also led to a permanent transformation in the buyer-seller relationship. Recent trends suggest that buyers are conducting comprehensive research through official and third-party channels, and increasingly interacting and engaging with vendors through digital channels before committing to a buy.

B2B sellers need to reposition their sales strategy to cater to this evolved customer base through a transition to AI-driven, hyperautomated, digital-first engagement. By architecting a technology-centric insight-driven sales discovery process that enables a rich online buying experience for prospective buyers, whether through hyperautomation, digital scalability, or AI, businesses can ride out the present volatile economic conditions. For more insights, visit TSL Consulting.[add website link]

 

*Source: www.gartner.com/smarterwithgartner/use-a-structured-proce...

 

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Uploaded on August 21, 2023