Hamza Moosa Kambi Dubai - Crafting a Cohesive Global Brand through Locally Targeted Marketing Initiatives

In an age of globalization that has never been witnessed before, businesses face an additional challenge: maintaining a steady global brand image and communicating well with local markets. This complex balancing act has led to the practice of localized marketing, which is an approach that adjusts marketing efforts to specific communities and markets while maintaining the overall brand's identity.

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