Santa Drinks Coca-Cola
The modern image of Santa Claus, as we commonly see him today, was significantly influenced by Coca-Cola's marketing campaigns. Coca-Cola's role began in the 1930s when the company hired artist Haddon Sundblom to create illustrations of Santa Claus for their Christmas advertisements. Sundblom's depictions, which showed Santa in a red and white suit (colors that matched Coca-Cola's branding), helped to solidify the modern image of Santa Claus in the public consciousness. These advertisements were widely distributed and had a significant impact on how Santa Claus is perceived today.
This modern Santa promoting Coca-Cola is in Macey's Grocery in Orem, Utah.
Santa Drinks Coca-Cola
The modern image of Santa Claus, as we commonly see him today, was significantly influenced by Coca-Cola's marketing campaigns. Coca-Cola's role began in the 1930s when the company hired artist Haddon Sundblom to create illustrations of Santa Claus for their Christmas advertisements. Sundblom's depictions, which showed Santa in a red and white suit (colors that matched Coca-Cola's branding), helped to solidify the modern image of Santa Claus in the public consciousness. These advertisements were widely distributed and had a significant impact on how Santa Claus is perceived today.
This modern Santa promoting Coca-Cola is in Macey's Grocery in Orem, Utah.