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What Is Digital Marketing? Everything You Need to Know!
Digital Marketing refers to promoting products or services through online platforms. Unlike traditional marketing, it uses the internet, mobile devices, social media, and search engines to connect with current and potential customers. It’s measurable, scalable, and highly targeted.
Why is Digital Marketing Important Today?
Businesses thrive online. Digital M. allows them to reach the right audience at the right time. It's cost-effective, measurable, and builds stronger relationships.
Types of Digital Marketing
Search Engine Optimization (SEO)
SEO improves your website’s visibility on search engines like Google. It drives organic traffic by using relevant keywords and creating high-quality content.
Pay-Per-Click Advertising (PPC)
PPC ads appear at the top of search results. You pay only when someone clicks on your ad. Platforms include Google Ads, Bing Ads, and social media channels.
Content Marketing
This involves creating valuable content like blogs, videos, infographics, or podcasts. It builds trust and keeps audiences engaged.
Social Media Marketing (SMM)
SMM uses platforms like Facebook, Instagram, LinkedIn, and Twitter to connect, engage, and grow your audience.
Email Marketing
Sending personalized emails helps retain existing customers and attract new ones. It's perfect for newsletters, offers, and updates.
Affiliate Marketing
In this model, affiliates promote your product. You pay them a commission for each sale they generate.
What Is Digital Marketing? Everything You Need to Know!
Digital Marketing refers to promoting products or services through online platforms. Unlike traditional marketing, it uses the internet, mobile devices, social media, and search engines to connect with current and potential customers. It’s measurable, scalable, and highly targeted.
Why is Digital Marketing Important Today?
Businesses thrive online. Digital M. allows them to reach the right audience at the right time. It's cost-effective, measurable, and builds stronger relationships.
Types of Digital Marketing
Search Engine Optimization (SEO)
SEO improves your website’s visibility on search engines like Google. It drives organic traffic by using relevant keywords and creating high-quality content.
Pay-Per-Click Advertising (PPC)
PPC ads appear at the top of search results. You pay only when someone clicks on your ad. Platforms include Google Ads, Bing Ads, and social media channels.
Content Marketing
This involves creating valuable content like blogs, videos, infographics, or podcasts. It builds trust and keeps audiences engaged.
Social Media Marketing (SMM)
SMM uses platforms like Facebook, Instagram, LinkedIn, and Twitter to connect, engage, and grow your audience.
Email Marketing
Sending personalized emails helps retain existing customers and attract new ones. It's perfect for newsletters, offers, and updates.
Affiliate Marketing
In this model, affiliates promote your product. You pay them a commission for each sale they generate.