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The-Pitch-CMO-Summit-–-Mumbai-edition-to-be-held-on-March-24-2023-starting-at-10-AM-768x431
With the evolution of digital technology and Web3, marketers today have endless possibilities which in turn come with enormous challenges. This era of heightened exposure has also made brands vulnerable and intensified the pressure on them to provide a seamless experience to their consumers in a VUCA environment and be as transparent with them as possible. Therefore, it is imperative for marketers to adopt a new approach – Agile marketing – a tactical marketing approach, where marketing teams collectively identify high-value projects on which to focus their collective efforts.
The-Pitch-CMO-Summit-–-Mumbai-edition-to-be-held-on-March-24-2023-starting-at-10-AM-768x431
With the evolution of digital technology and Web3, marketers today have endless possibilities which in turn come with enormous challenges. This era of heightened exposure has also made brands vulnerable and intensified the pressure on them to provide a seamless experience to their consumers in a VUCA environment and be as transparent with them as possible. Therefore, it is imperative for marketers to adopt a new approach – Agile marketing – a tactical marketing approach, where marketing teams collectively identify high-value projects on which to focus their collective efforts.