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Italy’s prepaid card market expected to reach USD 60.3 billion by 2020; government regulations creating a favorable environment for prepaid card growth

Italy is one of largest prepaid card markets in Europe. Prepaid cards, along with other financial cards, benefited significantly from the Italian government’s ‘war on cash’ that aims to limit the influence of the shadow economy. Ability to budget spending and increase in ecommerce and m-commerce has resulted in increased demand for prepaid cards in the country. For majority of Italian consumers, the added security and convenience offered by prepaid cards is one of the major deciding factors for its adoption.

www.paynxt360.com/view-point/italy%E2%80%99s-prepaid-card...

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Uploaded on July 29, 2023