Understanding-digital-marketing

The world of digital media is continuously changing, as applied sciences proceed to radically change the way we engage and talk on a world scale. In this climate, Understanding Digital Marketing gives a practical, no-nonsense information to digital marketing, from approach and digital transformation to best-practice fundamentals and trends, packed with clear and informative case research and examples.

 

This fifth version of the bestselling Understanding Digital Marketing is thoroughly up to date to mirror the contemporary world traits in the enterprise together with martech, patron records and privateness considerations, influencer advertising and marketing and voice marketing. Complete with first-hand debts of what success in digital advertising and marketing appears like, this e book is an vital aid for practitioners and college students alike. It is now required studying for greater than one hundred universities and colleges, and has acquired endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

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