tourism.fopa
BOOK RECOMMENDATION
BOOK RECOMMENDATION Best Marketing Books, Best Tourism Books, Book Recommendation, Tourism Strategic Management, Tourism Strategy, Tourism Strategic Plan, Tourism Strategy Examples, Business Book Best Sellers
Access HERE: www.grin.com/document/1225344
BEST SELLER in Tourism Marketing
How to Build a Lasting Authentic Perception in Tourism Business
ISBN 9783346690043. GRIN Verlag GmbH, Germany
As Gilmore and Pine wrote: "Authenticity has overtaken quality as the prevailing purchasing criterion, just as quality overtook cost, and as cost overtook availability.”
Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism that emphasizes the originality of an object, towards more perceived authenticities. Perceived authenticity strongly influences satisfaction and loyalty of the travelers. And because it fluctuates across the journey, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used. This book explains the mechanism of FOPA model in clear details, followed by its practical use in building a lasting authentic perception in tourism business. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program.
About the Author: Andy Marjoko is a management consultant and tourism practitioner living in Bali, Indonesia. He had an engineering background and previously spent 19 years of his professional life in the asset management of multinational companies. He experienced assignments in Indonesia, Singapore, UK and Australia. In 2002, he received the British Chevening Award scholarship to pursue his MSc in Risk Management at Cranfield University, UK. In 2014, once receiving his MBA in Marketing Management, Andy elected to relocate to Bali for becoming a consultant and tourism practitioner, while mentoring a number of locally-owned tourism enterprises across Bali. Andy Marjoko holds a PhD in Management from Université de Haute Alsace, France.
Access the Book HERE:
ISBN 9783346690043
GRIN Verlag GmbH, Germany
Whatsapp +491756812607
#BestMarketingBooks #BestTourismBooks #BookRecommendation #TourismStrategicManagement #TourismStrategy #TourismStrategicPlan #TourismStrategyExamples #BusinessBookBestSellers
BOOK RECOMMENDATION
BOOK RECOMMENDATION Best Marketing Books, Best Tourism Books, Book Recommendation, Tourism Strategic Management, Tourism Strategy, Tourism Strategic Plan, Tourism Strategy Examples, Business Book Best Sellers
Access HERE: www.grin.com/document/1225344
BEST SELLER in Tourism Marketing
How to Build a Lasting Authentic Perception in Tourism Business
ISBN 9783346690043. GRIN Verlag GmbH, Germany
As Gilmore and Pine wrote: "Authenticity has overtaken quality as the prevailing purchasing criterion, just as quality overtook cost, and as cost overtook availability.”
Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism that emphasizes the originality of an object, towards more perceived authenticities. Perceived authenticity strongly influences satisfaction and loyalty of the travelers. And because it fluctuates across the journey, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used. This book explains the mechanism of FOPA model in clear details, followed by its practical use in building a lasting authentic perception in tourism business. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program.
About the Author: Andy Marjoko is a management consultant and tourism practitioner living in Bali, Indonesia. He had an engineering background and previously spent 19 years of his professional life in the asset management of multinational companies. He experienced assignments in Indonesia, Singapore, UK and Australia. In 2002, he received the British Chevening Award scholarship to pursue his MSc in Risk Management at Cranfield University, UK. In 2014, once receiving his MBA in Marketing Management, Andy elected to relocate to Bali for becoming a consultant and tourism practitioner, while mentoring a number of locally-owned tourism enterprises across Bali. Andy Marjoko holds a PhD in Management from Université de Haute Alsace, France.
Access the Book HERE:
ISBN 9783346690043
GRIN Verlag GmbH, Germany
Whatsapp +491756812607
#BestMarketingBooks #BestTourismBooks #BookRecommendation #TourismStrategicManagement #TourismStrategy #TourismStrategicPlan #TourismStrategyExamples #BusinessBookBestSellers