loboyuu
"Standard" Photography version
The project is a sub-brand advertising campaign designed for Camel, our collaborated client. A new brand called "Standard" which is targeting young people (age 25-35) and promoting the main concept of "Home exists in different forms".
These print ads show the different forms of "home", such as Nuclear Family, Pets and Nanny as Family Member, Premarital Cohabitation, and Same-sex. Using the outline to represent the different furniture and create the mood, thus audience can focus on the different combinations of family. It represents the "home" is depends on the people, not the furniture and environment.
"Standard" Photography version
The project is a sub-brand advertising campaign designed for Camel, our collaborated client. A new brand called "Standard" which is targeting young people (age 25-35) and promoting the main concept of "Home exists in different forms".
These print ads show the different forms of "home", such as Nuclear Family, Pets and Nanny as Family Member, Premarital Cohabitation, and Same-sex. Using the outline to represent the different furniture and create the mood, thus audience can focus on the different combinations of family. It represents the "home" is depends on the people, not the furniture and environment.