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For my parity product I chose Bic Pens. The problem Bic is facing is a lack of brand awareness in their pen category. I am positioning them to be the simple pen for the hardworking student or office worker. All the extra features and fake luxuries of other pens won't help you finish your task at hand. I want the consumers to feel inspired by reliability and simplicity of Bic pens and their ability to accomplish goals.

Done