Hive_Logos-01

Logos:

Really leaning towards the simple serif logo and more detail designed packaging. Something feminine, modern and minimalist. Might even just have a wordmark logo using only the typography in #5.

 

Guerilla Ad Campaign:

 

A series of illustrated flower stickers with QR codes in the center will be placed around the city. When you see the flower you associate it with the Hive. Using your phones QR code reader you scan the flower and a vending machine's (within a two-block radius) location will appear. You will also be given a code to punch into the machine and receive a free drink. "Run to the Hive to get your buzz!"

 

Three components:

1. illustrated flowers

2. App interface

3. Vending machine

Done