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Celiac_Disease_Campaign_03B

My Portfolio: Print Awareness Campaign

 

This print campaign – which includes a poster, postcard and booklet – was created to raise awareness about Celiac Disease, a prevalent hereditary condition that is widely unknown and undetected in America. If carriers of the disease remain undiagnosed, they can develop a host of other serious health problems as a result, some of which can be fatal.

 

The objective of this campaign was to visually demonstrate how commonly this disease goes undetected in America, using red acetate to illustrate the invisibility of this condition and color coordinated figures that demonstrate the human ratios of those affected by the disorder

 

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Uploaded on February 22, 2009
Taken on February 22, 2009