NMIMS 2018 DEC Assignments - Compute the eligible amount of deduction under Chapter VI-A for the Assessment Year 2018-19

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Introduction to Digital Marketing

 

 

1. You and a friend decide to start-up an online catering business, mummyskitchen.com. What would you do to ensure the best user-experience for your website in terms of design, layout, content, SEO? (10 Marks)

 

 

2. OmYoga, a Yoga-apparel brand, is a chain of physical retail stores across India. While the brick and mortar stores are doing well, the online presence on OmYoga is close to nothing. You are handed the responsibility to come up with a digital marketing strategy for OmYoga. What will be the various steps you will take to do so? (10 Marks)

 

3. Consider you are a blogger with a follower base of 10k users. You are a fitness buff and blog about fitness-related content. Typical articles on your blog would be about different weight-lifting techniques, diet plans to follow for muscle gain, common mistakes people make in the gym, the best protein supplements in the market, etc.

 

A) Since you have a significant follower reach of 10,000, you’re looking for ways to monetize your blog through Affiliate Marketing. Describe step-by step how you would go about it in terms of affiliate networks, commission structures, and tracking sales made through you. (5 Marks)

 

B) Over the last 1 week, you have noticed an anonymous user has been negatively commenting on every article. His comments are accusing you of posting duplicate content, false information. How will you manage your Online Reputation? (5 Marks)

 

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Uploaded on November 15, 2018