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Joseph F. Smith Family Living Center, 1957, BYU, Utah

The Joseph F. Smith Family Living Center was completed in 1957, the largest building on BYU’s campus at the time at 94,000 square feet and with 244 rooms. The Living Center was built to help BYU become a “leader in the field of family relations.” In the groundbreaking ceremony, architect Fred Markham said, “No other college or structure of this kind is known in a university today. Its concept lies in the LDS philosophy which recognizes the home and family as the heart of our earth life experience.”

 

=====Description Information=====

 

Postcard title: Joseph F. Smith Family Living Center, 1957, BYU, Utah.

 

Publisher: Colourpicture Publishers, Inc., was a greeting card and postcard printer and distributor in Boston, Massachusetts, on Newbury Street with a factory at 76a Atherton Street. The firm was in business between 1938 and 1969 and produced linen view cards (a linen postcard was made of textured paper of high rag content rather than actual cloth). The company used a trademark, Plastichrome, in the 1950s.

 

Date published: Circa 1957.

 

Printed text: Joseph F. Smith Family Living Center. Brigham Young University, Provo, Utah. Named in honor of the sixth president of the [LDS] Church. The building was designed for the promotion of wise and gracious family life as fostered by the church and for professional training in home sciences. It will house the department of sociology, psychology, the entire school of nursing, and the entire college of family living with its six departments.

 

P74317

 

Color by Larry Rutherford.

 

Distributed by Geo. Mc Co., Box 7146, Murray, Utah 84107.

 

Plastichrome by Colourpicture, Boston, Mass 02130.

 

Postcard period: Photochrome, 1945-Present.

 

Location found: Online-Ebay.

 

Date found: December 20, 2020.

 

Price paid: $0.12.

 

Dimension: 3 1/2 x 5 /12 in.

 

Notes: All scans are uploaded as archival quality at 600 dpi with lossless file type, .tiff.

 

Sources:

 

Patterson, Allie. "The Joseph F. Smith Family Living Center." Intermountain Histories, www.intermountainhistories.org/items/show/374. Accessed January 7, 2021.

 

Oaks, Dumbarton. "Colourpicture Publishers, Inc." www.doaks.org/research/library-archives/dumbarton-oaks-ar.... Accessed January 5, 2021..

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Uploaded on January 8, 2021