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Pudsey Bear, Children in Need Badge.

Pudsey Bear is the well-known, official mascot of the BBC charity, Children in Need and the BBC have an annual telethon in their efforts to raise money for it, accompanied by a host of celebrities who feature in sketches, comedy routines, challenges and music performances.

 

The charity uses all donations in improving the lives of disadvantaged children and young people throughout the U.K. and some of these feature in the programme to recount how their lives have been helped and supported by the charity.

 

The BBC's first broadcast appeal for children took place in 1927, in the form of a five-minute radio broadcast on Christmas Day. The first televised appeal took place in 1955 and was called the Children's Hour Christmas Appeal.

 

Pudsey Bear appeared in 1985, and instantly transformed the Children in Need brand. He was created by BBC designer Joanna Ball, and took his name from her home town in Yorkshire. It has never been released why he wears an eyepatch.

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Uploaded on June 8, 2025
Taken on June 8, 2025