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Perseverando Vinces! Perseverance Conquers All!

Created by William Valentine Wright in 1860, Wright's Traditional Soap, or Wright's Coal Tar Soap, is a popular brand of antiseptic soap that is designed to thoroughly cleanse the skin. It is an orange colour and for over 150 years, Wright’s Coal Tar Soap was and still is a popular brand of household soap; its successor can still be bought in supermarkets and from chemists worldwide. It was developed by William Valentine Wright in 1860 from "liquor carbonis detergens", the liquid by-product of the distillation of coal to make coke; the liquid was made into an antiseptic soap for the treatment of skin

 

It no longer contains the natural anti-bacterial 'coal tar' as that is carcinogenic and it has been substituted with 'tee tree oil'. Though toxic in large doses 'tee tree oil is believed to be effective against a variety of dermatological conditions, including dandruff, acne, lice, herpes, and other skin infections. The formula might have changed but that wonderful coal tar fragrance remains.

 

I don’t believe the little orange blocks of 'Wrights' soap to be superior to any other soap and I'd agree there are soaps which are more pleasing to the eye, that form a lather better and perhaps clean better but in my mind, there is no soap that smells better, that has a more evocative scent and that brings back memories of comfort, cosiness and cleanliness from my childhood!

 

And I believe that Wrights Coal Tar Soap will be the only bar of soap that you would ever see that has a little motivational Latin motto on it, ‘.....’Perseverando Vinces’ which means ‘Perseverance Conquers All’!

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Uploaded on October 30, 2020