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Eleven Amazing Ways To Build Link Worthy Content

It takes strategy, planning and time to create #link worthy content. Natural links are the most difficult to get and the best are editorial links. Link worthy content is useful and includes informational, inspirational, educational and entertaining categories. The content should answer the target audience's questions. Links are attracted by awesome content. The competition includes videos, infographics and blog posts. Proper marketing is important or nobody will find the content. Links are established with great content, influencers and relationships. An influencer will add an entire network. The fit should be natural for the #audience. There are eleven great ways to ensure the content is link worthy detailed below.

 

The shelf life for news content is short. Evergreen content remains relevant and useful for a long time. It is always in demand and rarely changes. This includes how to posts, guides, checklists, eBooks, explainers and lists. An optimized and sexy title will attract a lot of people.

 

A podcast is a natural way to attract links. Each time a guest is interviewed they will probably link to the content. This earns an excellent reputation by attracting links from blogs and other industry sites.

 

Content must be promoted, published and organized for the new visitors and the audience. This can be accomplished with a content resource center. This can increase the traffic on the website by 47 percent. Simply search for competitors and find and download their keywords. This provides data, PDF reports and unlimited projects. This eliminates the work of creating checklists, whitepapers, case studies and guides. Many people prefer linking to a resource center to creating their own.

 

Writing like a though leader will make the content stand out and establish the individual as an expert. This requires confidence, originality and authenticity. The content should be interesting and the insights and ideas should demand attention.

 

Quotes from well-established marketers are link worthy. The content does not have to be put together because the quotes from well-known marketers are featured. This is magical because the marketers will link back to the content and share.

 

Partnerships with other brands expose the content to new audiences and communities. This is referred to as link love. The contracts can include paid amplification. This means there is an agreement between the parties for equal funding to be spent on paid amplification. The parties target different audiences with their native ads, social ads and syndication partnerships. If the article is successful it can be tuned into an #infographic, webinar or video to continue pushing the trend forward.

 

Relevant keywords based on content are important. There are thousands and thousands of keywords relevant to all different types of companies. Effective content can be created by using these keywords.

 

Visual content such as GIF's, data visualizations, infographics and images tell a story. This is more effective than recapping someone else's existing content. This will provide more shares and links.

 

Formatting should never be a giant block of text. Text should be broken up with subheadings. The text should include simple and short sentences, bulleted lists, italics, bolding and block quotes.

 

Link worthy content must be unique from all other publications while reflecting the angle of the writer.

 

The most important question is if the writer would be willing to link to their own content. If the answer is no it needs to be rewritten.

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Uploaded on June 7, 2018