Using Pressure And In-Mold Sensitive Labeling For Brand Promotion

Understanding Labels Used for Packaging Including Pressure and In-Mold Sensitive

 

All you must do to be bombarded with numerous products almost exactly like yours is to walk down a few aisles in the store. Many individuals are trying to figure out a way to make their product stand out from the rest. The labels and decoration used for a product are critical for creating an awareness of the #brand. This is how important information is conveyed to the consumer including the proper way to use the product, the ingredients contained in the product and the importance of the brand. If you look around, you will discover many different types of labels available for packaging. These are most commonly found with the shipping supplies. Two of the specific labels for packaging are called pressure sensitive and in-mold. They are both discussed in-depth below.

 

In-Mold Labels

In-Mold labels are also referred to as #IML. They are preprinted, thin, polypropylene or PP, foils or labels made for insertion into a plastic, open injection mold. There are several methods used to hold them in place including electrostatic charge or vacuum ports. Prior to the injection of the plastic resin used for molding the part, the mold is closed. The final injection part is then used to permanently integrate the label. One of the biggest advantages of IML labels for packaging is the usage of adhesives is completely eliminated. This make any issues that once occurred during the process of application irrelevant. IML labels are additional more tamper resistant and durable. This means any condensation caused by the product will no longer be a problem. This type of label is excellent when used for products with a high volume due to the large impact it makes. IML is appropriate for the bottom, top or any side of a container. This provides you with a lot of room for your brand message, decoration, etc.

 

Pressure Sensitive Labels

PS, or pressure sensitive labels are an incredibly popular method used for #labeling. PS labels are exceptionally easy to apply because they are self-adhesive. They can be used for nearly all containers, regardless of the shape or the material. These labels work well in smaller quantities, and can be purchased at MOQS, or low minimum order quantities. PS labels have an additional advantage because they make a lot of specialty decorations possible. This includes textures, scratch 'n sniff, perforations and foil stamping. PS labels have the ability to be die cut, so many kinds of shapes can be made to follow the containers contour and interest is created.

 

The Impact of Sales Through Labels

The labeling and decoration of your product makes a difference. Your products ultimate success is dependent on the message send by your branding. Every type of label can be effectively handles with the use of MJS packaging. This type of labeling was designed so your packaging will stand out and make a statement about your brand and your product. Finding just the right decoration and the perfect packaging is not difficult, and the result is your product will stand out from the rest. You can use the knowledge and experience gained in the #industry, and find the label solution perfect for your individual needs.

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