tommyycaine
archive 04
Adidas archive size? exclusive issue 04
graphic designer: Gary Watson
scanned image of zine.
The designer works for Adidas originals, more specifically the SPZL project where they bring back classic trainer silhouettes from the 80s casual scene.the trainers have some miner tweaks to keep up modern climate and materials that are now more widely available such as Gore-Tex.
Watson photographs the trainers amongst relics from the 80's like the Nokia brick phone and film cameras but he paints them white to adhere the futuristic ideology of the future, I believe he does this to hint that the shoes are future proof and modern classics as if they have been cryogenically frozen for a re-release.
nostalgia recurs a lot in design as it brings the viewer back to a era in their life when times were simpler, an example is the Hacienda Factory 51 club designs bright chevrons as they draw the viewers eye even if you don't know where it derived from.
archive 04
Adidas archive size? exclusive issue 04
graphic designer: Gary Watson
scanned image of zine.
The designer works for Adidas originals, more specifically the SPZL project where they bring back classic trainer silhouettes from the 80s casual scene.the trainers have some miner tweaks to keep up modern climate and materials that are now more widely available such as Gore-Tex.
Watson photographs the trainers amongst relics from the 80's like the Nokia brick phone and film cameras but he paints them white to adhere the futuristic ideology of the future, I believe he does this to hint that the shoes are future proof and modern classics as if they have been cryogenically frozen for a re-release.
nostalgia recurs a lot in design as it brings the viewer back to a era in their life when times were simpler, an example is the Hacienda Factory 51 club designs bright chevrons as they draw the viewers eye even if you don't know where it derived from.