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Brilliant Packaging Ideas from Around the World

Packaging is considered to be one of the most important aspects of #marketing. It can attract the customer or prevent them from buying the #product, depending on how it was packaged. This result to companies innovating their #packaging, making sure that the gimmicks they apply to each product would suit the taste of their customers. Around the world, there are packaging ideas that are considered to be brilliant and unique, and one can look up to them as inspiration. Packaging can also be considered as an art, and packaging supplies can be purchased at crafts stores and book stores.

 

In Japan, a bread manufacturing #company decided to package their black bread on a plastic bag that depicts a man with an afro hair. The hair was left transparent, so that the black bread would act as the hair color. Another packaging idea came from a #headset manufacturing company. They arranged the black headsets to depict a note, which looks clean and neat. Another example of great packaging comes from a honey manufacturing company, showing how it should be bottled. The honey comes in a box that strongly resembles a hive, and included inside are bees made from paper to make it more realistic. In Brazil, a wine manufacturing company decided to cover their wine bottles with a material that resembled the wine’s respective fruit flavor. Those who bought the wine must peel the material off from the bottle before drinking it. It gives them an authentic flavor feel, according to those who tried it. Another idea came from a designer based in New York City, which arranged the pasta to resemble the Empire State Building. Some designers are also considering the necessity when packaging their products, like a disposable butter with a lid made of wood that can be used as a knife. Others are using aesthetics to promote their gimmicks, including a spatula manufacturing company from Denmark which uses graphics to demonstrate that their products are environmentally friendly.

 

There are a lot of ideas to choose from when deciding on how to package the #product. It is up to the imagination of the business owner on how they can create their packaging that would get the attention of the customers. It is very important that the product can be seen as unique, which is why gimmicks should be applied when putting the products inside their packages. The internet is one of the best resources when it comes to planning on how an item should be packaged, because there are a lot of websites dedicated into helping people on how to create #crafts, including packaging. However, it should also be noted that a lot of patience is required to master the art of packaging. Aside from the internet, there are also books which cover the art of packaging. One can also consult artists who have been working in the industry to gather inspiration on what to create.

 

Packaging a product is very important especially if you wanted to raise brand awareness. When a product is clever and unique, people will notice it and chances are, they will be purchasing the product to try it. Packaging is a way of telling the people to try your product, and because of the competition in the market, the product should take the customer’s attention.

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Uploaded on December 15, 2017