Back to photostream

Assignment 1

Chick-fil-A

The idea of the “cow campaign” in 1995 was a risk the once small company took to promote themselves. The cows tell people to eat more chick to avoid being eaten themselves. There are some underlining health facts mixed into this campaign that projects chicken, more specifically Chick-fil-A’s chicken, is better for you than their beef serving competitors. The campaign took off and the company has since used the cows which are not a concept but actual Cows who trained to do these positions you see on billboards today.

121 views
0 faves
1 comment
Uploaded on March 27, 2018