Desire Album

This piece of advertising above Target’s skincare area stood out because of its size and the fact that it is not tied to a specific brand. Rather it looks like a generic advertisement for makeup or skincare. Both of the women in the photo smiling with a carefree expression. Presumably the products are related to this mood; the advertisement is aiming to create an association between the two. Or they are trying to make the customers feel just as carefree as the women by looking at the ad, and they will therefore not overthink their purchases. The fact that it is so large, to me, implies that they think that these images are powerful and therefore want customers to see them. To me, this ad doesn’t really have an effect. It’s not giving me any helpful information or advice about a product, and the illusion of the emotion from these women is broken for me knowing that its not genuine (these are simply paid models). It would be more effective for me as a consumer if I could believe in their emotion or that these products could really make one feel that way. Makeup and skincare can certainly make one feel beautiful or empowered or carefree, but empowerment doesn’t require purchases or money. I would rather find ways to feel this way without spending money. The advertisement just falls flat for me due to how generic and corny it is overall.

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