Acura & Thor: JoinSHIELD.com
Advertising agency RPA's transmedia marketing campaign for Acura and Marvel Studio's Thor at WonderCon.
For commentary, see: Knowledge@Wharton: "The S.H.I.E.L.D Factor: Advertising as Entertainment" and On Technology and Media: "Advertising as Entertainment."
739
views
1
fave
0
comments
Uploaded on April 10, 2011
Taken on April 1, 2011
Acura & Thor: JoinSHIELD.com
Advertising agency RPA's transmedia marketing campaign for Acura and Marvel Studio's Thor at WonderCon.
For commentary, see: Knowledge@Wharton: "The S.H.I.E.L.D Factor: Advertising as Entertainment" and On Technology and Media: "Advertising as Entertainment."
739
views
1
fave
0
comments
Uploaded on April 10, 2011
Taken on April 1, 2011