The Mandela Effect Database
Jiffy / Jif Peanut Butter
For a product that has "never existed", there is an extraordinary amount of residue to suggest that JIFFY PEANUT BUTTER was once a household staple.
While there are thousands of coupons and local grocers advertising JIFFY PEANUT BUTTER, in truth, if a client is paying for an advert, they'll print whatever is supplied in the space purchased. I endeavoured to include newspaper articles that would have had the support of a team of fact-checkers and proofreaders; after all, the reputation of any paper is built on the veracity of their information.
I also wondered if perhaps JIF was once called JIFFY before being purchased by larger conglomerates, but it seems to have been christened JIF from the very beginning:
"In 1958, the brand rollout in the US involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then JIF mascot, the "JIFaroo", a blue kangaroo. An early slogan was "JIF is never dry; a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of JIF out of the corner. For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose JIF" and, in the 1990s, "Choosy moms choose JIF." Since 1981, JIF has been the leading peanut butter brand in the United States."
Jiffy / Jif Peanut Butter
For a product that has "never existed", there is an extraordinary amount of residue to suggest that JIFFY PEANUT BUTTER was once a household staple.
While there are thousands of coupons and local grocers advertising JIFFY PEANUT BUTTER, in truth, if a client is paying for an advert, they'll print whatever is supplied in the space purchased. I endeavoured to include newspaper articles that would have had the support of a team of fact-checkers and proofreaders; after all, the reputation of any paper is built on the veracity of their information.
I also wondered if perhaps JIF was once called JIFFY before being purchased by larger conglomerates, but it seems to have been christened JIF from the very beginning:
"In 1958, the brand rollout in the US involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then JIF mascot, the "JIFaroo", a blue kangaroo. An early slogan was "JIF is never dry; a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of JIF out of the corner. For many decades, TV commercials for the product have ended with the tagline, "Choosy mothers choose JIF" and, in the 1990s, "Choosy moms choose JIF." Since 1981, JIF has been the leading peanut butter brand in the United States."