Starbucks Reserve Roastery
Seattle, UNITED STATES OF AMERICA 2024
The Starbucks Reserve Roastery in Seattle, located in the Capitol Hill neighbourhood, was the brand's flagship store and the prototype for its luxury and coffee experimentation concept.
Concept: Opened in 2014, it was once described by then-CEO Howard Schultz as the "Willy Wonka of coffee." It was a 15,000-square-foot space dedicated to small-batch roasting, tasting, and crafting premium, experimental beverages.
Experience: It offered a theatrical experience, allowing visitors to view the entire coffee process from green bean to cup, featuring multiple brewing methods (Chemex, Siphon) and an espresso cocktail bar.
Current Status (Important Note): The Seattle Starbucks Reserve Roastery permanently closed in September 2025 (according to news reports), along with the Reserve store at the corporate headquarters. Although it was an iconic landmark, this location is no longer open to the public.
Starbucks Reserve Roastery
Seattle, UNITED STATES OF AMERICA 2024
The Starbucks Reserve Roastery in Seattle, located in the Capitol Hill neighbourhood, was the brand's flagship store and the prototype for its luxury and coffee experimentation concept.
Concept: Opened in 2014, it was once described by then-CEO Howard Schultz as the "Willy Wonka of coffee." It was a 15,000-square-foot space dedicated to small-batch roasting, tasting, and crafting premium, experimental beverages.
Experience: It offered a theatrical experience, allowing visitors to view the entire coffee process from green bean to cup, featuring multiple brewing methods (Chemex, Siphon) and an espresso cocktail bar.
Current Status (Important Note): The Seattle Starbucks Reserve Roastery permanently closed in September 2025 (according to news reports), along with the Reserve store at the corporate headquarters. Although it was an iconic landmark, this location is no longer open to the public.