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Local Search Ranking Factors 2017
The Local Search Ranking Factors Survey has been run by David Mihm since 2008. This survey is the main resource for information that will help businesses and their digital marketers to recognize factors that drive local searches and their results. The goal is to focus on how to increase the business's rankings in these local search results as much as possible.
What's New for 2017?
With the arrival of 2017, Mihm has brought forth a new company called Tidings. This company generates information in a genius way to automatically produce newsletters for customers on mailing lists. These newsletters are generated by pulling information from Facebook pages and other leading content sources across several industries. While focusing on how to lead people to make better use of gaining rankings in local searches is still his focus, Mihm is also looking to run this research, too continually.
Differences between 2015 and 2017
Many things have changed between 2015 and 2017 for the thematic factors in the local pack system. First and foremost, there are fewer GMB Signals as this number went from 21.63 percent to 19.01 percent. Links Signals have grown a great deal from 14.83 percent in 2015 to 17.31 percent in 2017. On-Page Signals have also decreased over the last two years from 14.23 percent to 13.81 percent. Citation Signals are decreasing, too, from 17.14 percent to 13.31 percent.
These changes tell a story about what is going on, mainly that there have been major shifts in priorities over the last two years. Likewise, the main focus of pack and finder rankings has also changed.
Moving Toward Proximity
Over the last few years, the main focus for pack and finger ranking has been Physical Address in City of Search. This process can be difficult to do, though, considering some people try to find information on cities they are not actually located in for the sake of travel and other means. This year's survey indicates that Proximity of Address to the Point of Search has become the new focus for pack and finder ranking. Businesses are making greater use of this search aspect because it relies on relevancy and prominence in a wider radius around their business's location.
Local SEOS for Links
Another aspect that is becoming more prominent is the fact that Local SEOs are focusing more and more on links these days. In short, finding certain links is becoming easier. For example, the Quality and Authority of Inbound Links to Domain have risen from number twelve in 2015 to number four in 2017, but Domain Authority of Website has remained the same at number six. Basically, this means that Google still leans greatly on links to measure a business's authority and prominence through a given Local SEO. Hence, people who invest time in improving this data focus on securing quality links for clients.
Prioritizing Citations
While citations seem to have declined in importance between 2015 and 2017, they actually need to be prioritized more. The reality of the situation is that these citations need to be cleaned up on very many sites, hence why it needs to be a priority. This includes making sure all citations to different tiers of sources and primary data sources are considered.
Conclusion
There are many aspects to consider when improving local search ranking factors. As things have changed over the last few years, new patterns have become apparent. These patterns need to be paid attention to and given more credence.
Local Search Ranking Factors 2017
The Local Search Ranking Factors Survey has been run by David Mihm since 2008. This survey is the main resource for information that will help businesses and their digital marketers to recognize factors that drive local searches and their results. The goal is to focus on how to increase the business's rankings in these local search results as much as possible.
What's New for 2017?
With the arrival of 2017, Mihm has brought forth a new company called Tidings. This company generates information in a genius way to automatically produce newsletters for customers on mailing lists. These newsletters are generated by pulling information from Facebook pages and other leading content sources across several industries. While focusing on how to lead people to make better use of gaining rankings in local searches is still his focus, Mihm is also looking to run this research, too continually.
Differences between 2015 and 2017
Many things have changed between 2015 and 2017 for the thematic factors in the local pack system. First and foremost, there are fewer GMB Signals as this number went from 21.63 percent to 19.01 percent. Links Signals have grown a great deal from 14.83 percent in 2015 to 17.31 percent in 2017. On-Page Signals have also decreased over the last two years from 14.23 percent to 13.81 percent. Citation Signals are decreasing, too, from 17.14 percent to 13.31 percent.
These changes tell a story about what is going on, mainly that there have been major shifts in priorities over the last two years. Likewise, the main focus of pack and finder rankings has also changed.
Moving Toward Proximity
Over the last few years, the main focus for pack and finger ranking has been Physical Address in City of Search. This process can be difficult to do, though, considering some people try to find information on cities they are not actually located in for the sake of travel and other means. This year's survey indicates that Proximity of Address to the Point of Search has become the new focus for pack and finder ranking. Businesses are making greater use of this search aspect because it relies on relevancy and prominence in a wider radius around their business's location.
Local SEOS for Links
Another aspect that is becoming more prominent is the fact that Local SEOs are focusing more and more on links these days. In short, finding certain links is becoming easier. For example, the Quality and Authority of Inbound Links to Domain have risen from number twelve in 2015 to number four in 2017, but Domain Authority of Website has remained the same at number six. Basically, this means that Google still leans greatly on links to measure a business's authority and prominence through a given Local SEO. Hence, people who invest time in improving this data focus on securing quality links for clients.
Prioritizing Citations
While citations seem to have declined in importance between 2015 and 2017, they actually need to be prioritized more. The reality of the situation is that these citations need to be cleaned up on very many sites, hence why it needs to be a priority. This includes making sure all citations to different tiers of sources and primary data sources are considered.
Conclusion
There are many aspects to consider when improving local search ranking factors. As things have changed over the last few years, new patterns have become apparent. These patterns need to be paid attention to and given more credence.