Fresno Historical Society Archives
Wartime Display at the Fresno Photo Theater
RALLYING SUPPORT FOR THE WAR
Secretary of Treasury William McAdoo was tasked with the job of funding a new and expensive war. He created a variety of war bonds and stamps to finance the war by borrowing money from the American people. Citizens were urged in aggressive advertising campaigns to demonstrate their patriotism by purchasing a series of Liberty Bonds or Loans. The Fresno Photo Theatre was one of many Valley locations used to recruit soldiers and sell war bonds. In addition to the posters shown here, the government encouraged the creation of patriotic songs and movies. Charlie Chaplin and Mary Pickford were recruited to promote the purchase of bonds and foster patriotism. Fresno socialite, movie actress, and mistress of Kearney Mansion, Dagmar Frisselle, pictured here, supported the sale of war bonds by posing as Lady Liberty. In the critical eyes of the American public, the number of war bonds an individual purchased was directly related to their level of patriotism.
Source: Claude 'Pop' Laval Collection, Fresno Historical Society Archives in cooperation with the Pop Laval Foundation. All Pop Laval Images are copyrighted. Pop Laval images from this website may not be reproduced, displayed, scanned, digitized, or stored for any reason and may only be used with permission. Authorization for any and all usage must be obtained by contacting the Pop Laval Foundation. All photographs in this gallery are copyrighted by the Pop Laval Foundation and are protected by the Copyright Law of the United States (Title 17, United States Code) and by the Berne Convention.
Wartime Display at the Fresno Photo Theater
RALLYING SUPPORT FOR THE WAR
Secretary of Treasury William McAdoo was tasked with the job of funding a new and expensive war. He created a variety of war bonds and stamps to finance the war by borrowing money from the American people. Citizens were urged in aggressive advertising campaigns to demonstrate their patriotism by purchasing a series of Liberty Bonds or Loans. The Fresno Photo Theatre was one of many Valley locations used to recruit soldiers and sell war bonds. In addition to the posters shown here, the government encouraged the creation of patriotic songs and movies. Charlie Chaplin and Mary Pickford were recruited to promote the purchase of bonds and foster patriotism. Fresno socialite, movie actress, and mistress of Kearney Mansion, Dagmar Frisselle, pictured here, supported the sale of war bonds by posing as Lady Liberty. In the critical eyes of the American public, the number of war bonds an individual purchased was directly related to their level of patriotism.
Source: Claude 'Pop' Laval Collection, Fresno Historical Society Archives in cooperation with the Pop Laval Foundation. All Pop Laval Images are copyrighted. Pop Laval images from this website may not be reproduced, displayed, scanned, digitized, or stored for any reason and may only be used with permission. Authorization for any and all usage must be obtained by contacting the Pop Laval Foundation. All photographs in this gallery are copyrighted by the Pop Laval Foundation and are protected by the Copyright Law of the United States (Title 17, United States Code) and by the Berne Convention.