"Rooh Afza"

Rooh Afza (Urdu: روح افزاء‎; Hindi: रूह अफ़ज़ा; Bengali: রূহ আফজা) is a non-alcoholic concentrated squash. It was formulated by Hakeem Hafiz Abdul Majeed in 1906 in Ghaziabad, India and is manufactured by the companies founded by him and his sons, Hamdard (Waqf) Laboratories, Pakistan and Hamdard (Wakf) Laboratories, India. Since 1948, the company has been manufacturing the product in Pakistan, as well as in India. Other companies formulate the same un-patented recipe in India, Pakistan and Bangladesh. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo, and the hot summer winds of Northern India and Pakistan. It is sold commercially as a syrup to flavor sherbets, cold milk drinks, ices, and cold desserts, such as the popular falooda. Rooh Afza is typically and more popularly consumed by South Asian Muslims to end their fasts in the month of Ramadan, but has now seen popularity among the non Muslim populous.

 

..............................Wikipedia

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