Master Deluxe. Grove City, PA
1938 Chevrolet Master Deluxe Coupe.
The 1938 Chevrolet Master and Master DeLuxe were saddled with the unimaginative advertising slogan "The Car that is Complete." It was a year of refinement, for only minor modifications differentiated the 1938 Chevys from their 1937 counterparts. The 1938 Chevrolet Master and Master DeLuxe did get a smart new grille designed by Franklin Q. Hershey, a recent arrival from Pontiac. It featured horizontal, rather than vertical bars. Otherwise, styling was unchanged.
Master Deluxe. Grove City, PA
1938 Chevrolet Master Deluxe Coupe.
The 1938 Chevrolet Master and Master DeLuxe were saddled with the unimaginative advertising slogan "The Car that is Complete." It was a year of refinement, for only minor modifications differentiated the 1938 Chevys from their 1937 counterparts. The 1938 Chevrolet Master and Master DeLuxe did get a smart new grille designed by Franklin Q. Hershey, a recent arrival from Pontiac. It featured horizontal, rather than vertical bars. Otherwise, styling was unchanged.