One of the Royals. New Castle, PA
1937 Chrysler Royal C-16 4 door sedan.
The "Royal" nameplate was used for one year in 1933 when the Airflow replaced the Royal in 1934, then brought back in 1937 when the Airflow sold poorly, and was sold alongside the Airflow which continued to offer the Chrysler Straight Eight.
A November 1936 advertisement listed the 1937 Royal as available in ten body types, starting at US$715 ($13,335 in 2020 dollars), with the four door sedan at US$815 ($15,200 in 2020 dollars). The 1937 Royal Series C-16 was installed with the Chrysler Straight Six and took the entry-level position in the Chrysler hierarchy, while being shared with the DeSoto Airstream.
In 1939 the Series C-22 Royal introduced the "Royal Windsor" nameplate as a trim package, then in 1941, the "Royal", "Windsor" and "Highlander" became separate nameplates sharing the same wheelbase but only using the Straight Six, with "Windsor" models offering more standard features and a higher standard interior over the "Royal".
One of the Royals. New Castle, PA
1937 Chrysler Royal C-16 4 door sedan.
The "Royal" nameplate was used for one year in 1933 when the Airflow replaced the Royal in 1934, then brought back in 1937 when the Airflow sold poorly, and was sold alongside the Airflow which continued to offer the Chrysler Straight Eight.
A November 1936 advertisement listed the 1937 Royal as available in ten body types, starting at US$715 ($13,335 in 2020 dollars), with the four door sedan at US$815 ($15,200 in 2020 dollars). The 1937 Royal Series C-16 was installed with the Chrysler Straight Six and took the entry-level position in the Chrysler hierarchy, while being shared with the DeSoto Airstream.
In 1939 the Series C-22 Royal introduced the "Royal Windsor" nameplate as a trim package, then in 1941, the "Royal", "Windsor" and "Highlander" became separate nameplates sharing the same wheelbase but only using the Straight Six, with "Windsor" models offering more standard features and a higher standard interior over the "Royal".