The Giant Spinning Soda Can at Shasta Headquarters in Hayward, California
From Wikipedia: In 1889, the Shasta Mineral Springs Company was founded at the base of Mt. Shasta. In 1928, the name was changed to The Shasta Water Company. The company produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling. In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.
Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, Shasta was sold to Consolidated Foods (later known as Sara Lee) and renamed Shasta Beverages.
The Shasta Company Headquarters is located in Hayward. The facility, once marketed as "The World's Largest Soft Drink Canning Plant," opened in 1966 and used to offer tours. Yesterday, a visit was necessary for two reasons: 1.) To see the newly restored SHASTA neon sign (thank you Arrow Sign!) and 2.) To see the giant spinning soda can.
When’s the last time you saw a giant spinning soda can?
The Giant Spinning Soda Can at Shasta Headquarters in Hayward, California
From Wikipedia: In 1889, the Shasta Mineral Springs Company was founded at the base of Mt. Shasta. In 1928, the name was changed to The Shasta Water Company. The company produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling. In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.
Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low calorie soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By 1960, Shasta was a well-known brand in the western United States. During the 1960s, Shasta was sold to Consolidated Foods (later known as Sara Lee) and renamed Shasta Beverages.
The Shasta Company Headquarters is located in Hayward. The facility, once marketed as "The World's Largest Soft Drink Canning Plant," opened in 1966 and used to offer tours. Yesterday, a visit was necessary for two reasons: 1.) To see the newly restored SHASTA neon sign (thank you Arrow Sign!) and 2.) To see the giant spinning soda can.
When’s the last time you saw a giant spinning soda can?